"The Metaverse is a digital world that exists in parallel with real world and is connected with it."

© Richmond Mural Project

Web3 and blockchain.

Web 3.0 is a new concept of the Internet,based on decentralization, without any single body of monitoring and censorship. While in Web 2.0 corporations rule controlling all user’s data and products, Web 3.0 gives the rights to data back to their legal authors and builds new economics around that. Decentralization is based on blockchain. The economy uses crypto tokens and is governed by smart contracts.

The oofy platform. Creating a new metaverse. 

  • We have ready-to-use components of the oofy platform to create a new metaverses.

    The platform provides access to a set of elements that can be used to create metaverses. Hybrid architecture connects the advantages of centralized architecture and decentralized applications. The API allows to integrate various services and applications with the platform. It is built on the NEAR protocol blockchain.


NEAR protocol.

The NEAR protocol is a blockchain platform for decentralized applications running on the Internet. The NEAR blockchain runs on a Proof-of-Stake (PoS) consensus mechanism called Nightshade, which aims to ensure scalability and stable transaction fees.The network is capable of serving up to 100K transactions per second. Transaction cost from 0.0001 cents. https://near.org/

The Person. Citizen of metaverse.

  • Anyone can become a citizen of the metaverse created on the oofy platform.

    The user of the metaverse built on the oofy.platform gets an account linked to the NEAR network and the wallet. Account provides the ability to manage digital assets. Usercan customize biometric, logistic and lifestyle profile. Collect and own personal data, providing a Self-Sovereign Identity (SSI). Interact with metaverse communities, use services and products presented in the metaverse by various companies .

    What the platform provides.

    #Account. #Wallet on NEAR. #Avatar. #Profiles of various types. #Personal data lake. #Community access. #Access to services.

Self-Sovereign Identity (SSI).

Self-Sovereign Identity (SSI) is a set of information about an individual that he or she can control, share with any private individual or public institution, and revoke access to at any time.
It is provided by the oofy.platform.

Communities. Unions of metaverse citizens.

  • Citizens of the metaverse unite in communities with different goals.

    The oofy.platform supports many types of community. Club. Blog. Social network. Group purchases. Project team. Cost center. Fund. Trade union. When creating a community, a DAO (Decentralized Autonomous Organization) of the Social, Cost Centers (CS) or Assets Management (AM) category is selected from the smart contract library, which will determine the rules of community life and earning models within the community. Each community has its own content channel.

    What the platform provides.

    #Different types of communities. #Smart contracts manage communities. #Social DAO. #Cost Centers DAO. #Asset Management DAO. #Communication channels. #Content channels. #Embedded applets.

Web3 and metaverse are closely connected.

Metaverse is a Web3 platform that includes a whole stack of technologies specific to decentralization, including blockchain and smart contracts, cryptoeconomics and artificial intelligence (AI), virtual and augmented reality (VR & AR). In the metaverse, spaces are created by the users themselves. They choose what the community they create will do. They determine how it will be governed. The metaverse has its own economy.

Business. By serving the citizens of the metaverse.

  • Companies can serve the needs of the citizens of the metaverse.

    The platform allows businesses to register their enterprises, issue their own tokens, build new sales channels, implement marketing and communication strategies, issue coupons, create their own loyalty communities, and collaborate with other communities.

    What the platform provides.

    #Enterprise Profile. #Token Issue. #Companies. #Programs. #Communication channels. #Content channels. #Segments. #Coupons. #Sales channels. #Product catalog. #Product Passport.


  • Illustration

    Platform modules that implement high-load tasks make up its scalable core.

    This allows to deploy the platform based on the planned usage and build dynamic load balancing.The core includes event processing and execution of communication campaigns, transaction processing based on marketing programs and servicing requests for personal data.

    What the platform provides.

    #Event processor. #Marketing processor. #Personal Data Lakes processor.

Smart Contracts Library.

  • Ready-to-use smart contracts are collected in the library.

    The platform provides a set of ready-to-use smart contracts of various types and purposes. There are contracts like the Connector, that defines P2P relationships. There are DAO-type contracts that manage relationships in communities. Each contract has an author who created the contract code and an auditor who checked the contract for security.


Metaverse created on the oofy.platform meet Matthew Ball's criteria.

Venture investor Matthew Ball named seven characteristics of a metaverse:
(1) Combining of physical and virtual worlds, open and closed platforms, private and public networks, into a single digital space.
(2) The existence of its economy - people and companies can receive some kind of remuneration for their work and dispose of it here: spend, invest, exchange.
(3) Unlimited number of users who can be there at the same time.

(4) Continuous existence. Metaverse is not reset, terminated, or suspended.
(5) Real-time operation, independent on external factors.
(6) The compatibility of data, items, content, and assets that are transferred between digital worlds.
(7) Infallibility of experiences and content created by its own users.
Matthew Ball. The Metaverse: What It Is, Where to Find it, and Who Will Build It

Cases# Example of a product passport. 

Certificate of Authenticity for each pack of WOW Coffee Roastery.

A unique certificate for each product unit. It is created by the platform during lot registration. The QR code is added to the packaging. Scanning reveals detailed information about the product and its lifecycle. The owner can put his marks.
Certificates and marks are stored in the blockchain. A company knows everything about how its product is used. A company can launch marketing campaigns and build sales pipelines based on each product's lifecycle events.


In progress.

In Q1 2023, the team plans to launch new components on the platform that will be available to all metaverses built on oofy.platform. Our product plan includes AI Data services, Smart Contract Builder, VR and AR interfaces for communities.


Time to create your Metaverse!


  • Tokenomics. What coins are issued and circulated in the Metaverse?

    The oofy.platform handles the issuance and application of many different tokens. Tokens serve the economy of the Metaverse.They are used in voting within the DAO community, confirm the rights to own both virtual and real-world assets. Tokens are stored in the wallet of a person or brand employee. Crypto assets can be managed by funds that serve DAO or other smart contracts.
    Network token. $ NEAR. Used to serve transactions, including paying fees or storing data on the Near protocol network.
    Platform token. Issued by the platform. It is used to pay registration fees, pay for the use of platform resources, and transaction fees within the platform.DAO voting token. Issued at the launch of the community according to the DAO protocol selected for community service.
    Brand token. Each brand registered on the platform issues its own token. The brand token serves the brand's marketing campaigns, is used in promotional activities, loyalty programs and is accepted to pay for the brand’s products.

  • Monetization. Who and how earns in the Metaverse?

    The person gets tokens from selling access to his/her personal data, for participating in promotions or in the brand loyalty program, selling content, for participating in referral programs and for watching brand advertisements.
    The community raises funds to fund shared projects, and community owners get subscription revenue or commissions from community-based trading. Community as an asset can be sold to other owners.
    The brand runs business in the Metaverse without intermediaries, creating new direct sales channels, increasing the sales gap, adding repeat sales to it based on monitoring the life cycle of customers' use of previously sold products.

  • Where is it better to create Metaverse?

    Territory. The Metaverse, designed for people who live within one state, use one or more national languages, have a common social environment, common historical roots and are part of the target audience chosen to launch the Metaverse.
    Conglomeration. Persons and businesses united by common interests can be the basis for a metaverse that develops as a conglomeration. For example, the Metaverse is built in resort countries or regions with a set of services typical for such a conglomeration.
    Association. Association in the Metaverse of one or more related industries with a target audience that speaks the same language and lives in the same logistics area. For example, the Metaverse of fashion brands.
    Corporation. Large business, operating around the world, deploy the Metaverse to interact with their partners and end users of its products.

  • How fast can I deploy the metaverse on the oofy platform?

    A project of preparation, deployment and launch of the metaverse on the platform can take 2 to 3 months, depending on the required capabilities, given to the purpose of the metaverse. Request a more detailed project plan to launch the metaverse.

  • Why should I participate in the construction of the metaverse?

    Income of investment. The Metaverse token is open for sale on various centralized and decentralized crypto exchanges and DeFi sites. In the case of a successful launch of the metaverse, the cost of its token may show a 10X increase within a year after the launch.
    Income from the work of the platform. The income received by the Metaverse founder consists of commissions for operations performed on the site, fees for resources used, and registration fees from companies that buy a place in the metaverse.
    Easy entry. It is possible to become an investor in the launched metaverse by buying its tokens at the initial offering price. 
    Easy exit. It is possible to get out of the investment in the metaverse and receive income by selling tokens at the market price with a multiplier. 

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