we connect
brands
and persons

WE CONNECT
YOUR BRAND
AND PERSONS

Peer to peer marketing platform

  • Campaigns
  • Trigger marketing
  • Ads
  • Promo
  • Micro infuencer
  • Issue token
  • Smart contracts library
  • Blockchain

crypto-CRM
for retail
brands

WE CONNECT
BRANDS AND
PERSONS

Peer to peer marketing platform

  • Campaigns
  • Trigger marketing
  • Ads
  • Promo
  • Micro infuencer
  • Loyalty tokens
  • Smart contracts library
  • Blockchain

WHAT CAN IT DO?

Step
1
Issue
tokens
  • Token name
  • Token issue
  • Smart contracts
The brand issues its own tokens
Brand acquires obligations to accept tokens as payment for its product or service. Token issue and operations are managed by smart-contracts and are stored in blockchain.
Step
2
Buying
Buyers
Now Brand may use its tokens to buy buyer’s interest and attention.
Brand tokens - are Brand’s obligations. For a person, tokens are used for accumulation and payment. Brand may use tokens to buy Persona’s attention, loyalty, the right to communicate, access personal information and many other services from Persona.
  • Сontact permission
  • Invites
  • No intermediaries
  • Monetize relationships
Those Persons, who open advertisement or promo - get Brand’s tokens.
Brand sends an ads message or a promo coupon to Personas, who are Brand’s target audience. Persona, who opens ads message or promo offer from Brand receives tokens to one’s wallet. Smart contract takes care of managing the conditions.
Step
3
TOKENS FOR WATCHING
ADS and PROMO
  • Ads
  • Promo
  • Pay to Person
  • Pay per view
Step
4
TOKENS FOR
LOYALTY
Encourage Brand loyalty with tokens.
Brand Loyalty will always be rewarded by tokens to the Persona’s wallet. Several Brands may launch a co-branding program. Smart contract takes care of managing their conditions.
  • Loyalty
  • Co-branding
Step
5
TOKENS FOR
INFLUENCE
  • Micro Influence
  • Payment of influence
Did the person recommend Brand to your friends? Get a token.
Person publishes the recommendation about Brand or it’s product on a social network page. Smart contract transfers tokens from Brand’s wallet to a Persona’s wallet.
Step
6
TOKENS FOR
FEEDBACK
Did Persona leave a feedback and helped to improve business? Another token to your wallet.
Person sends a feedback about Brand service or offers an improvement. Smart contract transfers tokens from Brand’s wallet to a Persona’s wallet.
  • Feedback
Do you have some tokens on your balance? Spend them in Brand’s stores.
Person may spend gathered tokens to pay for Brand’s products in stores or may give them to some friends.
Step
7
PERSON SPEND
TOKENS
  • Pay for the products
  • Give to a friend
  • Sell tokens to someone
Cash free marketing!

WHAT OUR PLATFORM CAN DO?

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Campaigns and pipelines

Campaign types. Сonstructor. Pipelines. Trigger marketing. Autoresponders. Personal Data. Data Showcase. Segmentation.

Use different campaigns for marketing communications. Every campaign consists of one or more connected pipelines. Pipelines are built by an easy-to-use designer from different elements, including Activities, Opertions and Smart Contracts.
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Marketing processor

Programs. Promo. Loyalty. Program designer. Processor. Deal closure. API access.

Use the designer to create marketing programs, which will serve the deals with clients. Promo-actions, loyalty and coalition programs of any possible complexity are supported. Dedicated marketing processor calculates each deal conditions under supplied rules.
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Apps for Person

Personal data monetization. Wallets. Messaging. Purchase payment. Send to a friend.

It is so simple for Person. Sell the interest (Ads, Promo, Invite). Sell the data. (Profile, Biometric, Behavior). Sell the Loyalty. Sell the Influence. Sell the Opinion. Pay with received tokens. Give or sell tokens.
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Personas and Segments

Personal Data. Data front store. Segmentation.

Obtain access to all Personas, who are registered. Pick a target segment for future messaging campaigns and triggered communications. Access to personal data and analysis with the permission of the Person and under the control of smart contracts.
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Tokens and Blockchain

Tokens issue. Wallets. Token operations. Blockchain.

Name your token. Set your emission parameters. Specify wallets to distribute emission. Now just press the button and get all your tokens.
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Smart Contracts

Types of smart contracts. Library of smart contracts. Safely. Legally supperted.

A lot of ready-to-use smart contracts are available. They were created by professional developers, verified by security experts and supports by lawyers. The library is constantly updated with new smart contracts.
Project cases, created on oofy platform. Please, contact us to know project details. We will be happy to tell about them and offer how to use oofy platform in your business..

USE CASES

Connector
Now it became much easier to invite Persona to communicate. Persona scans smart-contract QR Connector, accepts the terms and conditions of the contract and receives first tokens from the Brand for that. Replaces boring Brand’s loyalty program questionnaire filling out.
Ads
It is just needed to pick a target segment for the campaign and launch it. Persona receives an advertisement from Brand and if one reads it, than smart-contract transfers tokens to a Persona’s wallet.
Promo
Promo coupon can also be included to a message, and Persona may want to use it within the Brand’s store. If Persona opens a message like that, than smart-contract transfers tokens to a Brand’s wallet.
Invites
Is that Persona is not acquainted with your Brand? Send an invitation to accept. If one accepts - one receives first tokens from the Brand for that.
Auto responders
There will be less abandoned carts and more satisfied customers. Numerous Autoresponders may react to different events and accompany customers on one’s purchase process or after.
Loyalty
Smart-contract may also reward customers for the purchase completed and motivate him to return to the store, by transferring tokens to a customers’ wallet immediately after purchase.
Co-branding
Now it is also much easier to set up and launch coalition programs, by joining efforts and aims of several Brands, which all offer more interesting conditions to Personas.

Brands create confidence.
Smart contract guarantees that.

  • Brands issue tokens to serve their obligations.
  • All transactions are stored on the blockchain.
  • Smart contracts serve the relationship between the Person and the Brand.
  • The library of ready-to-use and verified smart contracts is available.
How does the smart contract work? Stored in a blockchain. Safely encrypted. Guaranteed by math.

Smart contract - is a computer code, which executes actions, which one party is obliged to do for another, when the conditions occur, as stated in a contract.

Everything is simple, reliable and does not depend on people. For example:

  1. The brand has published an Ads smart contract.
  2. The Person accepts the conditions.
  3. The Brand sends an advertising message to the Persona, as prescripted in smart contract.
  4. The Person opens a message.
  5. The Smart contract transfers tokens, as stated in the contract from the Brand’s wallet to the Persona’s wallet.

Library of
smart contracts.

WE DEVELOPED AND WE STILL WORK WITH OUR SMART CONTRACTS LIBRARY.

Smart contracts are created by professional developers, verified by security experts, supported by lawyers.

Each contract is also supported by its author.

Library has a number of smart contracts of different types:

  • Brand connectors,
  • Loyalty, Cobranding,
  • Virtual Operator of the Loyalty,
  • Ads,
  • Promo,
  • Micro Influence,
  • Obligation market,
  • Surveys,
  • Person data market,
  • Person activity.

Use necessary smart contracts from a library to set up campaigns and Brand activities.

Facts. Figures.

Acquire new client in a segment of Fashion. Pay an intermediary.
150,00
euro
Acquire new client on a platform. Pay a client.
5
tokens
PPC expenses in a segment of Fashion. Cost of a click .
2,50
euro
Time to register new client in a loyalty program by filling out the form
15
min
Time to register new client in a loyalty program by a website
5
min
Time to register new client in a loyalty program by smart contract.
5
sec
Cost to reveal one advertising message to a client on a platform.
1
token
Tend to boast their purchase
49
% PEOPLE
Expecting to obtain access to personal discounts and promo actions from new technologies
up to 89
% PEOPLE

GDPR READY

Platform grants tools, which are fully complied with GDPR. It became possible due to blockchain and smart contract technologies. Parties rights are guaranteed by math. Significantly reduces the risk of prosecution for GDPR violation.

The platform is supported by qualified lawyers.

The right to transparency
Right to be notified of personal data collection and usage.
The right to restriction
Right to restrict or forbid personal data processing.
The right to copy
Right to move or copy data (for further usage).
Right to prohibit of use
Right to prohibit personal data usage for one reason or another.
Right to forget
Right to delete personal data upon single request.
Right to adjust
Right to modify own personal data, if those are incomplete or inaccurate.

Integrated. ERP. SFA. CMS. CRM. BI.

Oofy as a marketing platform is a fully functional and self-reliant tool for Brand’s marketing campaigns. Besides that, it can be easily integrated with corporate management and operational service systems. We have ready-to-deploy integrations with the most popular systems. If your system is not listed, we will develop necessary integration according to your request.